Tuesday, June 12, 2018

Box Office RESULTS: 06/12/2018




Leading the weekend charge is Warner Bros and Village Roadshow's Ocean's 8, topping industry expectations and delivering the largest opening within the franchise (not adjusted for inflation). At the same time, A24's Hereditary smashed tracking expectations and even outperformed Mojo's lofty, pre-weekend forecast to finish within the top five, earning A24 its largest opening ever. Unfortunately, Global Road's Hotel Artemis, the weekend's third new wide release, struggled to find an opening weekend audience while Universal and Amblin Entertainment launched Jurassic World: Fallen Kingdom internationally this weekend where it grossed over $150 million, two weeks ahead of its North American release.
With an estimated $41.5 million, WB's Ocean's 8 topped the weekend box office and outperformed pre-weekend industry expectations, which anticipated an opening in the mid-thirties, though fell a little short of Mojo's pre-weekend forecast, which saw potential for a debut over $45 million. That said, the $41.5 million debut is a solid start for the $70 million production, which will now hope to holdover well amid upcoming competition which includes Incredibles 2 next weekend and Jurassic World: Fallen Kingdom the following week. The last two films in the Ocean's franchise averaged a 3.2x multiplier, which would put Ocean's 8's domestic run over $130 million should it follow suit.
Ocean's 8 received a "B+" CinemaScore from opening day audiences with exits showing the audience make up as 69% female and 69% aged 25 years or older. That said, the film played quite well to younger audiences, of which 11% were 18 years or younger and gave the film an "A" CinemaScore.
Internationally, Ocean's 8 kicked things off in 16 markets bringing in an estimated $12.2 million for a $53.7 million global launch. The opening included an estimated $4.7 million in Australia, $2.6 million in Mexico and $1.7 million in Brazil. Looking ahead the film will open this week in France and South Korea on June 13 followed by openings in Germany (Jun 21), Russia (Jun 21), UK (Jun 22), Spain (Jul 6), Italy (Jul 26) and Japan (Aug 10).
Disney and Lucasfilms's Solo: A Star Wars Story finished in second with an estimated $15.15 million, pushing the film's domestic cume just over $176 million as it begins its third week in release. Internationally the film is already puttering out, adding just $11.3 million, bringing its overseas cume to $136.1 million for a global tally that now stands at $312.2 million with a June 29 opening in Japan left on the release calendar.
Deadpool 2 finished in third with an estimated $13.65 million as its cume blossoms to nearly $280 million. Internationally, the film added an estimated $18.5 million, pushing the film's overseas cume to $376.6 million for a global tally that now tops $655 million.
In fourth is the excellent start for A24's Hereditary, which brought in an estimated $13 million this weekend. Prior to the film's opening, tracking expectations were in the high single digits, but Mojo's pre-weekend forecast saw much greater potential, anticipating a debut $12 million or higher. Budgeted at a reported $10 million, Hereditary was not only A24's widest release, debuting in 2,964 theaters, the $13 million debut is the studio's largest opening by a wide margin, topping the $8.8 million opening for The Witch in 2016. The film did receive a disappointing "D+" CinemaScore from opening day audiences, however A24's The Witch received a meager "C-" before ending its run with over $25 million on a $4 million budget. Hereditary played to an audience that was 58% male vs. 42% female this weekend with 74% of the overall audience coming in under 34 years of age.
Rounding out the top five is Disney and Marvel's Avengers: Infinity War with an estimated $6.8 million, pushing the film's cume over $650 million domestically, ending the weekend at $654.7 million. The global blockbuster is now just shy of $2 million worldwide after adding another $10.9 million internationally, finishing the weekend with $1.998 billion globally. The film will soon be only the fourth film to ever top $2 billion worldwide.
It isn't until eighth position that we find Global Road's Hotel Artemis which brought in a disappointing $3.15 million from 2,407 locations. The performance isn't as bad as Action Point's debut last weekend, but it isn't good and the "C-" CinemaScore isn't helping matters. The film played to an audience that was 54% male vs. 46% female of which 63% were over the age of 25.
Elsewhere in the top ten, STX's Adrift dipped a disappointing 56.5% for a sixth place finish with an estimated $5 million for a domestic cume that now stands at $21.7 million as it begins its second weekend. With the release of Ocean's 8 as well as the continued strong performance of Paramount's Book Club it seems there just wasn't enough audience left for the romantic survival drama.
Speaking of Book Club, the film brought in an estimated $4.2 million this weekend, pushing its cume to $56.8 million for a multiplier that continues to grow and is currently 4.2x its $13.5 million opening weekend. Paramount acquired distribution rights for the film in the US/Canada, France and UK for $10 million
In limited release, Focus debuted the Mister Rogers documentary Won't You be My Neighbor in 29 theaters with an estimated $470k for a $16,207 per theater average. The film has received rave reviews and will expand into ~100 theaters next weekend. Additionally, Well Go's Believer opened with an estimated $144k from 32 theaters ($4,500 PTA); Gunpowder & Sky's Hearts Beat Loud debuted with an estimated $74,053 in four theaters ($18,513 PTA); and Gravitas's Half the Picture opened with an estimated $7,529 from one theater.
Finally, Universal launched the Jurassic World sequel Jurassic World: Fallen Kingdom in 48 overseas markets this weekend, two weeks ahead of the film's domestic debut, where it grossed an estimated $151.1 million. The film topped the charts in all 48 markets and included the studio's largest openings all-time in Hong Kong ($4.3m) and South Korea ($27.2m). Additional openings included $19.9 million in the UK & Ireland as well as France ($10m), Spain ($9.5m), Germany ($9.1m), Taiwan ($8.4m), Russia ($8m), India ($7.9m), Indonesia ($5.2m), Thailand ($4.7m), Italy ($4.5m), Malaysia ($4.1m), Philippines ($4m), Singapore ($2.9m) and Netherlands ($2.6m). The film will hit theaters in North America on June 22 and will continue to roll-out in in 21 more overseas territories over the next month, including China on June 15, Australia and Brazil on June 21, Mexico on June 22 and Japan on July 13.

TWLWTitle (click to view)StudioWeekend Gross% ChangeTheater Count / ChangeAverageTotal GrossBudget*Week #
1NOcean's 8WB$41,607,378-4,145-$10,038$41,607,378$701
21Solo: A Star Wars StoryBV$15,748,575-46.4%4,335-46$3,633$176,700,049-3
32Deadpool 2Fox$14,148,517-39.0%3,823-338$3,701$279,164,058$1104
4NHereditaryA24$13,575,172-2,964-$4,580$13,575,173-1
54Avengers: Infinity WarBV$7,238,699-31.1%2,882-688$2,512$655,136,398-7
63AdriftSTX$5,272,049-54.6%3,015-$1,749$21,962,065$352
75Book ClubPar.$4,285,456-39.1%2,802-367$1,529$56,959,580-4
8NHotel ArtemisGlobal Road$3,232,790-2,407-$1,343$3,232,790-1
96UpgradeBH Tilt$2,384,415-49.0%1,458+1$1,635$9,346,020-2
107Life of the Party WB (NL)$2,167,142-38.2%1,842-669$1,177$50,328,719-5

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