Thursday, March 28, 2019

Box Office RESULTS: Jordan Peele's 'Us' Delivers a Mind-Blowing $70 Million Debut

Universal's release of Jordan Peele's Us dominated the domestic box office, not only out-performing the opening weekends for several recent horror hits, but delivering the second largest opening ever for a live-action, original picture, topping the weekend box office with over $70 million. As a result, the 2019 box office continues to improve over the month of March after struggling to begin the year. Overall, this weekend was the third straight to outperform the same weekend last year.
At #1, with an estimated $70.25 million (~49.6% of all tickets sold among the top 12 films), Us topped the weekend box office with the third largest opening of all-time for an R-rated horror film, blowing away 2018's The Nun ($53.8m opening) and placing behind Universal's own Halloween, which opened with $76.2 million last October. The film also decimated the opening for Peele's previous film Get Out, which was a massive hit back in 2017 following a $33.3 million debut. Get Out would go on to gross over $176 million domestically, ranking as the third largest horror film of all-time domestically.
One mind-blowing stat is to note that while animated features such as Inside Out ($90.4m), Zootopia ($75m), The Incredibles ($70.46m) and Finding Nemo ($70.25m) opened higher, the $70.25 million debut for Us is the largest opening for a live-action, original film since Avatar's $77 million debut back in 2009. On a list dominated by sequels it's not often original content is seen to climb quite so high.
Additionally, Us delivered the largest opening for an original, R-rated film, topping Universal's Ted ($54.4m) not to mention the largest opening for an original horror film, topping A Quiet Place ($50.2m). The performance comes with a "B" CinemaScore, which is a notch below the "A-" for Get Out, but is still a solid audience grade for a horror film. The overall opening weekend audience was split 50/50 among males and females and 53% of the overall audience was aged 25 or older.
Looking ahead at its domestic prospects, it's not easy to determine just how high Us will climb. While Get Outpushed over $176 million, Halloween finished its run with $159.3 million, though the latter was certainly a product of nostalgia and seasonal relevance. That said, one would expect Us to play closer to Get Out and push over $200 million, but how far over? On average, films that open anywhere from $65-75 million deliver a 3.36x multiplier, which would suggest a domestic performance around $236+ million, which seems like as good a bet as any right now.
Internationally, Us debuted in 47 markets and brought in an estimated $16.7 million led by a $3.67 million opening in the UK to go along with a $1.98 million France debut, $1.36 million in Germany and $1.17 million launch in Spain. Next weekend's key markets include openings in Korea, Russia and Australia followed by openings in Italy (Apr 4), Mexico (May 3) and finally Japan on August 23.
Disney's release of Marvel's Captain Marvel fell to second place as it begins its third weekend in release, dipping -48.5% and delivering an estimated $35 million for a domestic cume that now tops $321 million. The performance makes it the tenth largest domestic release in the Marvel Cinematic Universe and places it just outside the top twenty among all superhero films.
Internationally, Captain Marvel delivered an estimated $52.1 million from 54 markets, pushing the film's international cume to $588.8 million for a global tally topping $910 million. The film now ranks as the seventh largest global release in the MCU and will soon become the seventh film in the franchise to top $1 billion worldwide.
In third, is Paramount's Wonder Park, which dipped -43% in its sophomore frame, delivering an estimated $9 million for a domestic cume that is now just shy of $30 million. The film also added $5 million internationally this weekend for an overseas cume that now totals $10.2 million.
Lionsgate's release of CBS Films's Five Feet Apart dropped -34% in its second weekend, pulling in an estimated $8.75 million for a domestic cume that stands at $26.5 million. The film also expanded its international footprint this weekend, now playing in 37 markets from which it brought in an estimated $6.2 million for an overall international cume that stands at $6.3 million. This weekend saw the film deliver a #1 finish in Italy with an estimated $1.7 million along with a $1.4 million opening in Brazil and $1.1 million debut in Mexico. Next weekend the film will open in Australia followed by debuts in South Korea (Apr 11) and Russia (May 1).
Rounding out the top five is Universal and DreamWorks Animation's How to Train Your Dragon: The Hidden World, dipping just -30% for a $6.5 million weekend and a domestic cume that now tops $145 million as it enters its fifth week in release. Internationally the film added another $6 million from 62 markets still in play, pushing its worldwide cume over $488 million. The film still ranks as the third largest release in the franchiseworldwide, but will soon top the original's $494.9 million globally, though the first sequel's $621.5 million global tally appears well out of reach.
Outside the top five, A24's Gloria Bell had a strong expansion this weekend, delivering an estimated $1.8 millionfrom 654 theaters (+615) for a $2.5 million domestic cume as the Julianne Moore starrer enters its third weekend in release.

TWLWTitle (click to view)StudioWeekend Gross% ChangeTheater Count / ChangeAverageTotal GrossBudget*Week #
21Captain MarvelBV$34,271,793-49.6%4,278-32$8,011$320,749,628-3
32Wonder ParkPar.$8,761,117-44.7%3,838-$2,283$29,238,421-2
43Five Feet ApartLGF$8,547,539-35.2%2,866+63$2,982$26,258,603-2
54How to Train Your Dragon: The Hidden WorldUni.$6,520,065-29.7%3,347-380$1,948$145,739,695$1295
65Tyler Perry's A Madea Family FuneralLGF$4,402,750-43.8%2,187-163$2,013$65,783,982-4
76No Manches Frida 2PNT$1,770,786-53.8%472-$3,752$6,617,065-2
818Gloria BellA24$1,650,215+352.7%654+615$2,523$2,346,200-3
98The LEGO Movie 2: The Second PartWB$1,161,098-46.0%1,389-657$836$103,364,648-7
109Alita: Battle AngelFox$1,081,328-43.1%1,439-257$751$83,814,378$1706

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