Wednesday, May 23, 2018

Box Office RESULTS: 'Deadpool 2' Launches with Over $300 Million Worldwide



Even though Deadpool 2 didn't deliver a record opening domestically for an R-rated movie it still captured a few record of its own as well as delivered a couple studio records en route to an impressive $301.3 million worldwide debut. Meanwhile Avengers: Infinity War continued its impressive run, becoming the fourth largest global release of all-time while Paramount's Book Club and Global Road's Show Dogs delivered on expectations in their attempts at counter-programming against the pair of superhero features.
Early indications were that Deadpool 2 would deliver a record opening for an R-rated film after bringing in a pair of R-rated records with $18.6 million from Thursday previews and a $53.3 million opening day. However, it wasn't able to maintain that momentum, finishing with a still impressive $125 million estimate for the three-day, which is enough to become the second largest R-rated opening ever behind the original's $132.4 million debut two years ago and just ahead of the $123.4 million opening for It last September. The debut is also the second largest Fox opening of all-time, also behind the original Deadpool.
The film scored a strong "A" CinemaScore and actually skewed just a bit older than the first one which played to an audience of which 53% were 25 years or older vs. 62% for the sequel. Deadpool 2 pretty much matched the first along gender lines, playing to an audience that was 61% male and 39% female.
Looking ahead, with the Memorial Day weekend upcoming it will be interesting to see how things pan out as Deadpool 2 will still have some competition from Avengers: Infinity War, which we'll get to in a second, as well as the release of Solo: A Star Wars Story debuting in over 4,200 locations. If it can hold its own over the holiday weekend it could push to a domestic run over $300 million, especially given it won't be until early July that audiences get a new superhero movie in Ant-Man and the Wasp (7/6).
Deadpool's success doesn't end there as it debuted in 81 markets internationally and brought in an estimated $176.3 million, a record overseas debut for Fox International, topping the $174 million for X-Men: Days of Future Past, which was aided by $38.3 million in China. The original Deadpool didn't play in China until finally premiering last month at the Beijing International Film Festival, and, at this time, the sequel doesn't have a release date scheduled for the Middle Kingdom. Additional highlights from the film's international roll-out include record breaking openings for Fox in Mexico ($10m), India ($6.29m), Indonesia ($4.7m), Thailand ($3.4m), Vietnam ($2m) and Chile ($1.9m).
In second position, while Deadpool takes the weekend crown from Avengers: Infinity War, the Disney and Marvel behemoth brought in $28.7 million over its fourth weekend in release, pushing the film's domestic cume over $595 million after 24 days in release. The film currently ranks as the eighth largest domestic release of all-time.
Infinity War also added another $84.4 million internationally this weekend for an overseas cume that now totals $1.218 billion and a global cume that now stands at $1.81 billion. The film now ranks as the fourth largest global release of all-time and the third largest international release of all-time behind only Avatar and Titanic. Looking at individual markets it has delivered industry records in Brazil ($60.8m), Central America ($13.7m), Bolivia ($3.5m), Chile ($12.9m), Ecuador ($7.3m), Peru ($11.1m), Venezuela ($2.6m), the Philippines ($22.8m), Indonesia ($25.1m), Malaysia ($16.9m), Singapore ($11.5m) and Vietnam ($8.2m). It also ranks as the fourth largest western release of all-time in China with an estimated $302.5 million after just ten days in release, as well as the largest western release of all-time in India ($42.8m) and Thailand ($17.7m).
Paramount's Book Club finished just ahead of Mojo's pre-release expectations, delivering a $12.5 million debut and a solid "A-" CinemaScore from opening day audiences. Playing as a solid piece of counter-programming, and debuting just ahead of comp title Going in Style, which delivered a 3.7x multiplier, don't be surprised if Book Club pushes past $40 million domestically. The film played to an audience that was 80% female and 88% of the audience was over 35, with 60% over the age of 50.
In fourth position is Melissa McCarthy's Life of the Party, which fell a rather dramatic 57% following the worst opening the actress has seen for a film in which she top lined. The estimated weekend gross stands at $7.7 million for a $31 million cume.
Rounding out the top five is Gabrielle Union's Breaking In, which also had a steep, 63% drop, bringing in an estimated $6.47 million for a domestic cume that now stands at $28.75 million. Despite the drop, however, the film has already delivered more than 4.75x it's $6 million budget.
Just outside the top five is Global Road's family release Show Dogs, which brought in a dismal $6 million from 3,212 locations. The performance ranks among some of the worst openings all-time for a film debuting in over 3,000 theaters. That said, Global Road has now released the last title from the old regime, prior to the merger between Open Road and IM Global, as focus will now shift to the release of Hotel Artemis on June 8. Show Dogs received an "A-" CinemaScore from opening day audiences.
Worth mentioning yet again, Paramount's A Quiet Place continues to deliver impressive numbers, this weekend dropping 37% for an estimated $4 million, bringing its domestic cume to $176.17 million. The film has now surpassed last year's monster success Get Out ($176m) and the weekend's news surrounding the title doesn't end there. A Quiet Place debuted in China this weekend, bringing in an estimated $17.7 million, helping push the film's international cume to $120.3 million for a global tally that is now just $3.5 million shy of $300 million.
Rounding out the top ten is Magnolia's documentary RBG, which expanded into 375 theaters this weekend (+196) and delivered an estimated $1.28 million, pushing the film's cume to $3.88 million after three weeks in limited release and already just shy of becoming one of the top 50 documentaries all-time domestically.
 
TWLWTitle (click to view)StudioWeekend Gross% ChangeTheater Count / ChangeAverageTotal GrossBudget*Week #
1NDeadpool 2Fox$125,507,153-4,349-$28,859$125,507,153$1101
21Avengers: Infinity WarBV$29,452,903-52.6%4,002-472$7,360$595,813,862-4
3NBook ClubPar.$13,582,231-2,781-$4,884$13,582,231-1
42Life of the PartyWB (NL)$7,603,850-57.5%3,656-$2,080$30,915,357-2
53Breaking In (2018)Uni.$6,826,385-61.3%2,537-$2,691$29,106,095$62
6NShow DogsGlobal Road$6,023,972-3,212-$1,875$6,023,972-1
74Overboard (2018)PNT$4,625,858-53.1%1,820-186$2,542$36,874,428-3
85A Quiet PlacePar.$3,944,442-38.9%2,327-817$1,695$176,080,755$177
97Rampage (2018)WB (NL)$1,577,260-54.4%1,466-1,082$1,076$92,500,589$1206
1014Super Troopers 2Fox$1,294,113+31.7%478-901$2,707$29,106,469$13.55

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